Soft drink enorsement is a world that is predominantly male dominated. Aamir Khan, Shahrukh Khan and Akshay Kumar have been known for their regular appearances in soft drinks belonging to rival cola companies while Kareena Kapoor and Priyanka Chopra too are seen making an occasional…

Baisakhi' the festival of Joy, Happiness, Dance (Bhangra) and Music. This is the festival where farmers start cutting their harvest after a long one year hard work in the fields. As the April starts crops grow and all farmers gather to cut their yields and…

Ashmit Patel would be grinning from ear to ear. After all he has bagged an opportunity to be a part of the same project where Amitabh Bachchan too has an important role to play. Their association happens for the music album titled MERE MANN MEIN…

First weekend performance of latest releaseTwo distinct films released last Friday - SHAKALAKA BOOM BOOM and PROVOKED. While SLBB looked safe due to its multistarrer appeal, popular music and good vibes that the film's subject was generating, PROVOKED was always meant to be a…

Don't go by the box office performance of movies from the past by director Vikram Bhatt; most recent being RED. And that's because if reports of his upcoming film LIFE MEIN KABHII KABHIIE are to be believed, he has come up with a film straight…

"Everyone would love to miss ECKLL" - now when the lead actress of the film makes a statement like this, the makers of the film would certainly be caught shivering. But this time around, the statement is not meant to be taken literally since Neha…

First weekend performance of latest releaseFirst things first - there was something strange about the way 3 releases of the Friday gone by were promoted. While DELHII HEIGHTS came from the producers who have a monumental success in the form of Rajnikanth starrer mega-film…

In last week's column, there were three things clearly mentioned regarding the fate of NAMASTEY LONDON at the box office.a) The film would open well on Friday (though not excellent which means 80% above) and then take a dip in the evening shows when…

Vikram Bhatt couldn't scare the audience to get into the auditoriums on Friday, the 13th of April with his horror flick FEAR. But he would eventually have people coming in to watch another film of his, this time a light hearted take on life and…

First weekend performance of latest releaseOne thing that continued to puzzle me over the last few weeks was a lackluster promotion and hype building around HAT TRICK. After all it came from one of the biggest film making house of the country, UTV, had…